There’s a law for everything. Today I came across Betteridge’s Law which dictates that a “Any headline which ends in a question mark can be answered by the word no.” One of my favourites is Hitchens’s Razor, a nice play on Occam’s Razor, where “What can be asserted without evidence can be dismissed without evidence.” A well known one is the Streisand Effect, where one try “to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely”
I have decided to add to this list with Bain’s Law. “The tweet that becomes most widespread will be the tweet with the most spelling mistakes.”
I formulated this law as I noticed I had much* activity over a tweet recommending a Nick Cohen Article on Rupert Murdoch.
Last week @NickCohen4 took on the Pope this week he takes on the great diety @rupertmurdoch
I giggled, put my phone away and decided to eat breakfast. That evening I re-found my phone to see a flurry of activity** it had been retweeted by Cohen himself, the Buzzfeed political editor, a few small time Labour politicians and many a nice person and blogger.
Alas it also had many a response with “Deity you dick, get it right.” Did any of my nice tweets with no selling errors get any retweets or publicity? No.
The Bain Effect in action.